1. Crop Inspection and Production Quality

Guaranteeing quality from the start – namely, field production

Specialised laboratory: certification, and export, testing

2. Economic Organisation of the Industry

Carrying out market studies and drawing up economic indicators

Securing revenues and using insurance tools

3. Expertise and Technical Activities in France

Seed maize: optimising production processes in fields and plants

Feed maize and high-moisture grain maize: strengthening the markets

4. Multi-target Communication

Maize and livestock growers: the “My Cow, my Feed Maize, and I” campaign

General public: the “Cet épi m’épate” campaign

5. Promoting the Elite Seeds Internationally

Promotion of French seeds origin – Maize In France – Semences d’Excellence : publications, conferences and exhibitions

Communication: specialized agricultural press, TV clips, social networks and website.

Popularization: training courses and events”